Know the Manufacturer Ep.14 | Lay's


Lay's is an international well known brand for potato chip varieties as well as the name of the company that was founded in the U.S. in 1932. A salesman named "Herman Lay" opened a snack food operation in Dorset, Ohio. Six years later, he purchased a potato chip manufacturer named "Barrett Food Company" in 1938 and renamed it as "H.W. Lay Lingo & Company" with its main selling channel from the trunk of his car across the southern of United States.

The business later shortened its name to "the Lay's Lay Lingo Company" in 1944 and became the first snack food manufacturer that was advertised on television. In 1961, the Frito Company was founded by Derrick Lothert and Lay's was merged to form Frito-Lay Inc., the largest snack food manufacturer of that time with combined sales over $127 million annually under the slogan "betcha can't eat just one."

Sales of the chips became international, with marketing assisted by a number of celebrity endorsers. And finally in 1965, Frito-Lay was merged with the Pepsi-Cola Company to form PepsiCo, Inc. Many new formulation of chips were introduced that were crisper and have longer shelf life. In 1990s, the "Wavy Lays" product was introduced to grocery shelves and followed with a lower calorie baked version called "Lay's Stax" which have become popular until these days.

In Thailand, Pepsi-Cola (Thailand) Trading Co., Ltd. is the sole producer and distributor which owns more than 70% market share in Thai snacks industry. The main manufacturing unit is based in Lamphun province in the northern of Thailand (based on wikipedia info since 2005).

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