When talking about crispy seaweed in Thailand, obviously one of the top brands that people would think of is "Tao Kae Noi" (means "the young billionaire" in Thai). From a vision to bring top quality products to customers and to see people enjoy the best quality seaweed that is good for health, this 10 years old brand has recently celebrate their $100 US million sales last year in 2015 and today we'll talk about how they started to become your favorite crispy seaweed snacks of all time.
To begin with, it all started from a man named "Tob - Itthipat Peeradechapan" since he was a high school teenager as a seller in online gaming world, a DVD seller, a coffee shop owner, and a chestnut producer under "Tao Kae Noi" brand until he expanded his franchise over 30 branches. Surprisingly, chestnut is not the best seller at that time but crispy seaweed which inspired him to developed crispy seaweed snacks seriously. His story was not as bright and shine as it seems to be hence it was filmed as a movie named "The Billionaire" by GTH production in 2011 which has inspired many young start-up entrepreneurs in Thailand to start building their own business regardless of who they are and what they have but more of what they dream of until these days (also inspired us too .. hahaha). Here's the movie trailer:
Talking about the company itself, Tao Kae Noi was officially established since 2004 with initial capital only $20,000 US in a small office building and their factory in the backyard. They started to export in 2005 and continue to expand business until they've finally registered as a public company in Thailand stocks market since 2015 until now.
Tao Kae Noi seaweed products consist of 3 main types as crispy (59% of total revenue), grilled (34% of sales) and others including tempura & roasted. And here's a quick video to introduce the company:
The factory is currently located in Pathuthani province covering 16,000 square meters with more than 2,000 employees working tirelessly to ensure the best seaweed snacks will be delivered to consumers all over the world.
Tao Kae Noi - Crispy Seaweed
From sea to your favorite snack
Rest assure with international certificates such as Codex GMP by food & drug administration under the ministry of public health of Thailand, Codex GMP from UK, GMP, HACCP, ISO 9001:2008 from SGS, Halal and Thailand Trusted Quality badge. Check it out now resent with exclusive offer from Thai Snack Online includes free worldwide shipping and 100% money back guarantee for any unsuccessful delivery right to your doorstep. Can't miss!